{"product_id":"cumin-seeds","title":"Cumin - Seeds","description":"\u003cp\u003eThe whole seed, with all its smoky, earthy intensity intact. Whole \u003cstrong\u003eCumin Seeds\u003c\/strong\u003e deliver a deeper, more complex flavour than ground cumin — toasting them briefly in a dry pan or blooming them in hot oil at the start of cooking releases an extraordinary smoky, nutty aroma that transforms a dish from the very first step. A staple of Indian, Middle Eastern, and Mexican kitchens.\u003c\/p\u003e\u003cp\u003eBloom in hot oil or ghee at the start of curries, dals, and rice dishes, toast and grind for the freshest possible ground cumin, add whole to spiced rice, biryanis, and pilafs, use in pickling liquids and chutneys, scatter over flatbreads and naan before baking, or add to spice rubs and marinades for a coarser, more textural heat.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSmoky, earthy, and intensely aromatic — more complex than ground cumin when freshly toasted\u003c\/li\u003e\n\u003cli\u003eEssential for curries, dals, biryanis, and Middle Eastern cooking\u003c\/li\u003e\n\u003cli\u003eWeighed fresh in store, plastic-free packaging\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fantastic - No Plastic","offers":[{"title":"Default Title","offer_id":57427674169689,"sku":null,"price":0.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1027\/0556\/1945\/files\/cumin-seeds-correct-bottle.png?v=1774807057","url":"https:\/\/www.fantastic-noplastic.co.uk\/products\/cumin-seeds","provider":"Fantastic - No Plastic","version":"1.0","type":"link"}